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MooseTrout Sakai

branding

Why "MooseTrout"?


So why "MooseTrout"?

When I started in the industry, I was working exclusively for Street Performers (having been one myself), writing and designing press kits and associated websites. My good friend Kyle Loranger and I came up with the name "MooseTrout". MooseTrout's original motto was "We put funny things together". Get it?!

(Also, the Moose reference hints at being Canadian.)

Then, as my career "mainstreamed", I decided to keep it because it is a little quirky, not too corporate, and shows that I don't take life too seriously. MooseTrout's second motto was "We can put anything together." Get it?!

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